differentiation strategy, especially the Green Apple flavored energy drinks under Carabao trademark, which are getting more recognition from customers. Nevertheless, ICUK does realize the dynamics and competitive
capture value- to-money segment amidst weak spending environment. AIS will be focusing on creating differentiation through personalized products and services and enhancing retention program as well as
end. At the same time, the industry competition is anticipated to remain high with pricing strategy to address low affordability. Amid this uncertainty, AIS continue to focus on creating differentiation
cooperation with strategic partnerships to boost our competitiveness and capability. We also focus on leveraging 5G enterprise service as differentiation in key areas i.e., manufacturing, property, and
customer acquisition rose to 64,500 in the quarter, resulting in total subscribers of 795,000. Despite elevated price competition in operator- switching segment, the Power4Maxx, a fixed- mobile- content
quarter but may be restrained by vulnerable and highly uncertain household income as well as elevated household debt. These factors are causing customers to be cautious on spending. Moreover, the tourism
mobile market remained elevated with continued low-price unlimited data plans, especially in the prepaid segment i.e. 150-200 Baht for 4-15mbps unlimited data. There is also 5G offerings at a lower price
English Football League and product differentiation strategy, especially the Green Apple flavored energy drinks under Carabao trademark, which are getting more recognition from customers. As a consequence
Bloomberg Markets as of 8 November 2017. Actual value may change depending on the exchange rate being effected as of the transaction date 7 English Football League and product differentiation strategy
services with better differentiation, development of strong sales channels within the country and overseas, establishing fair and competitive selling prices, as well as producing advertising media that are