% reduced from 6.6% in the third quarter of 2020. Moreover, in the first quarter of 2020, the Company has an additional provision in accordance with the new Financial Reporting Standards (TFRS 9) coupled with
the COVID-19 pandemic, which is presently spreading rapidly and appears almost uncontrollable coupled with a higher household debt. In addition, the Bank of Thailand cut the ceiling rates of interest
coffee were gradually adjusted in each distribution channels considering the competitive conditions, sales and marketing strategies, coupled with other factors related to the product. Gross profit margin
price competition due to a lower purchasing power in price-sensitive customers. The blended ARPU slightly increased 0.8% QoQ from a high season with more inbound and outbound tourists coupled with AIS
mentioned above coupled with our distinguishing marketing position of ICUK as official sponsors to leading Football Club/ League. The succeed of these strategies led to the increased distribution coverage
League (EFL), were THB 471 million, decreased by THB 162 million or 25.6%, mainly due to the downgrading status of CFC sponsorship which resulting in a reduction in the fees to CFC by one third, coupled
decrease in total consumption coupled with surge in imports led to 22% decrease in Domestic production compared with 2018. As per Iron Steel Institution of Thailand (ISIT) the Domestic capacity utilization
strategies and policies by controlling and reducing unnecessary operating expenses coupled with developing digital and online platform, monetizing brand and focusing more on consumers. In addition, making
channels in the 3rd quarter of 2017. Coupled with this, such progress is supported by our distinguishing position of official sponsor to Chelsea Football Club Limited and English Football League and product