its corporate brand identity as well as product portfolio renovations, as the Company plans to launch new products beyond its traditional 100% fruit juice to add more varieties of products, e.g., higher
, available in only limited varieties, and do not respond to the diverse needs of different groups of investors. This measure, therefore, aims to push for development of innovations to add to product varieties
. the rebranding of the membership card “Bangchak Green Miles”, and the offering of Non-oil businesses and services varieties to better meet customers’ needs. Net Marketing Margin softened, as retail
; Madueno et al., 2016; Nicolosi et al., 2014). A latent variable is not directly observed but rather inferred from other proxies that can be measured. Given several sub-varieties of latent variable analysis
Program coinciding with the new Bangchak Mobile Application, and has expanded the varieties of non-oil products and services to better suit consumers’ need. The company’s retail sales market share was at
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) by classifying the contents by type of users to facilitate their access to the information and providing more varieties of services such as personalized web page whereby users can create their
businesses to make more use of the Capital Market for fund mobilization. Meanwhile, additional product varieties are now available, attracting more investment money from within and outside the region and