addition, higher household debts pressured consumer to carefully control their spending. (Source: Quarterly Economic Assessment and Outlook 3/2017 Bangkok Bank Public Company Limited) Performance Analysis
brand awareness and increasing FN brand equity, so the marketing activities has been arranged with sales plan improvement and promotion efficiency spending. 3. Selling and administrative expenses Selling
Position as of June 30, 2019 The consolidated total assets as of 30 June 2019 decreased by 5% yoy. The decrease was mainly attributable to cash spending on annual capital expenditure and loan repayment as
, the Company will focus on improving gross profit margin and efficiency of marketing spending. 3. Selling and administrative expenses Selling and administrative expenses for 2Q18 and 1H18 were Baht
consumption expanded gradually, in line with the expansion of consumption expenditure on durable goods and greater consumer confidence, as well as improvements in farm income. Meanwhile, private investment
containment measures in Thailand. With regards to domestic demand, public expenditure would remain an important economic driver. Meanwhile, private consumption should gradually pick up compared to second
advertising company were more conscious in spending through advertising. 4) Other income was Bt198mn, an increase of 48.9% YoY, mainly from increasing in the number of “Boonterm kiosk" and the growth of the
% in the previous quarter due to a slowdown in both of export and tourism sectors. Meanwhile, the private consumption expenditure accelerated in line with rising consumer confidence. In addition, the
stimulate expenditure, including: Let’s Travel Together; credit limits increase; debt moratorium and measures for social-welfare card holders etc. Although these measures have now been implemented, consumer
slowdown in domestic consumption which reflected in sluggish spending in fast moving consumer goods (FMCG). Proportion of each market segment and growth is as shown in figure 2 (Source: Nielsen). Figure 2