discontinuing fixed-speed unlimited plans, which have been limiting data monetization. As majority of fixed- speed unlimited subscriptions came in 2H18 with one-year validity, an uplift in blended ARPU remained
increasing in popularity among data users to optimize spending and impeded operators to monetize sharp increase in data usage. Although the industry was able to uplift the price of unlimited packages to
increase 5.2% YoY, against the FY19 guidance of mid- single- digit growth. Mobile service revenue rose 4. 3% YoY following the discontinuation of fixed- speed unlimited subscriptions in postpaid partially
clarifies the changes in the performance over 20% as follows: FINANCIAL PERFORMANCE Consolidated Financial Statements Q1 2017 Q1 2018 Increase/(Decrease) THB mm THB mm THB mm % Total Revenue/1 1,365.1 3,447.1
re-opening the telecom shops in malls. Meanwhile, price competition remained fluid as operators continued offering low-end unlimited data plans in prepaid segment. Despite these challenges, we
to weak spending affecting mobile operators to maintain offering low-unlimited plans to keep their customer base. In addition, as mobile operators have attempted to increase their 5G adoption, there
-emerged and further strained tension on economy. Competition around data pricing with unlimited plan remained high and barred monetizing rise in data demand as well as stabilizing ARPU. However, mobile
speed unlimited price plan while handset subsidies were more locally- focused compared to last year. With accumulation of fixed- speed unlimited subscribers, revenue and ARPU have been pressured. However
latter half of March, rising mobile data usage and demand for home broadband are offset with the discount and unlimited data plan offerings. In April and May, the NBTC’s mandates for free data and voice