had a higher impact from the decline in domestic purchasing power leading to lower prepaid usage despite an increase in tourism-related income. Competition remained intense with the market continued
had a higher impact from the decline in domestic purchasing power leading to lower prepaid usage despite an increase in tourism-related income. Competition remained intense with the market continued
had a higher impact from the decline in domestic purchasing power leading to lower prepaid usage despite an increase in tourism-related income. Competition remained intense with the market continued
center and ICT solution following digitalization trend. 5G mobile subscriber continued to grow strongly supported by new 5G handset launch while 5G package uplifted ARPU by 10-15% 5G mobile subscriber
, decreasing 6.9% YoY but increasing 12% QoQ, mainly from the movement in handset campaigns and higher advertising spending to increase customer awareness in the quarter. Marketing expenses to total revenue was
10.5 16.3 16.1 53% -1.1% Blended 12.2 17.0 17.2 41% 1.3% Device Penetration 4G-handset penetration 69% 75% 76% - - Fixed Broadband Business FBB subscribers 937,000 1,202,600 1,255,500 34% 4.4% FBB net
. Government enforced fully lockdown with varying degree of restriction within the 2Q causing significant economic impact. For telecom, new subscriber acquisition as well as handset sale remained weak while
-competitive environment. The revenue recorded at Bt10,064mn, an increase of 19% YoY. AIS focuses on a fixed-mobile- content convergence (FMC) strategy alongside consistent service standards and introducing
segment. Given a limited number of 5G handset models with high starting price over Bt10,000, the adoption rate for 5G subscribers in 2020 was still limited. With prolonged pandemic resulted in weak consumer
all android handsets, to exhibit leadership in 4G. Handset subsidies remained stable and more targeted; however, the competition in fixed- speed unlimited plans has challenged an ability to increase