to the sales promotion expense, transportation costs in accordance with higher sales volume and increased commissions from increase in selling through agents. Net profit and Net profit margin Forthe

Limited 0.69 - Total 23.63 11.54 During the first quarter of 2018, sales and promotion expenses of Mana Patanakarn Company Limited were higher when compared to the same quarter of 2017. The company also had

766.8 132.9 21.0% 1,202.7 1,424.9 222 18.5% Sale Promotion Income 148.8 54.6 -94.2 -63.3% 283.3 144.6 -139 -49.0% Selling Expenses 233.9 251.4 17.5 7.5% 452.8 489.0 36 8.0% Management Discussion and

%, compared on the same period from last year. Which was in line with the increase of marketing expenses (PR, promotion, advertisement, etc.) from the existing projects and 6 new projects compared to the same

% mainly due to increasing of advertising and promotion expenses – CLMV by Baht 2.05 million and incentive expense Baht 4.03 million because in this year, the Company focuses on internal marketing - creating

administrative expenses are as follows: Q-O-Q Change Increase/(Decrease) Q3/2017 Q3/2018 Selling expenses 3.9 5.6 43.6% Mainly caused from the sale promotion expenses and advertising expenses increase

operate Metropolis Office Building to the REIT. 2. Max Future will lease retail space and the remaining common area ( including promotion area and storeroom area) of Suntowers for the approximate period of

to the same period of the previous year which was THB 88.36 million, mainly due to the lower sales promotion expenses. Profit attributable to equity holders of the Company was THB 11.03 million, a

ดงันัน้บริษัทฯ จึงได้ออก Promotion ตา่งๆให้ลกูค้าเพ่ิมขึน้ เพ่ือเป็นสว่นหนึง่ในการ ช่วยลดภาระของผู้บริโภค ในชว่งวิกฤตดงักลา่ว ทําให้เป็นสาเหต ุสว่นหนึง่ท่ีทําให้กําไรขัน้ต้นลดลง กําไรขัน้ต้นไตรมาส 2 ปี 2563

654 3344 Fax. 66 2 654 3323 Gross Profit Margin Gross profit margin of the property development business decreased from the previous year from 23.9% to 10.4 from sale promotion of the condominium units