%, mainly due to decreasing of advertising and promotion expenses by Baht 7.83 million because in this year, the Company focuses on internal marketing by creating customer satisfaction. Administrative
decreased 6.9% from 4Q18. In 1Q19, selling and administrative expenses increased from 1Q18 as a result of increased sales marketing promotion and advertising expenses. Net profit In 1Q19, net profit amounted
2018 decreased by 17% compared to the same period of 2017. The main reasons is from economic slowdown which affected advertising revenue decreased by 15% and circulation revenues decreased by 26%. 2
the same quarter of prior year by Baht 3.50 million or equivalent to 114.38%, mainly due to increasing of advertising and promotion expenses – CLMV by Baht 2.05 million and incentive expense Baht 1.68
baht in Q1/2017 due to the increase of advertising and sales promotion especially in foreign market. - Administrative Expenses in Q1/2018 amounted 153.96 million baht increased by 11.39 million baht or
% compared to 89.35 million baht in Q2/2017 due to the increase of unit transfer and advertising &sales promotion especially in foreign market. - Administrative Expenses in Q2/2018 amounted 167.01 million baht
, transfer fee and decrease in advertising costs. The Company and its subsidiaries' administrative expenses amounting to Baht 35.77 million decreased of Baht 5.28 million, or 12.85 percent. Financial Costs The
baht increased by 181.29 million baht or 162.91% compared to 111.28 million baht in Q3/2017 due to the increase of unit transfer and advertising & sales promotions especially in foreign market
advertising expenses such as television media, and online medias etc. Altogether is an increase of approximately 8.02 million baht and also an increase in salary increment and incentive which is approximately
the Company sold investment in subsidiary (S.Thana Media Company Limited) who provides service for rent and advertising production since August 2019. The proportion of revenue from service decreased by