modern trades, careful allocation of marketing and promotional budgets to spur growth through priority channels, strong push of product sampling experiences among the target group to attract the trials for
September 2017. Chinese PTA margins in 2017 have expanded and demand is expected to get a boost from imminent changes in Chinese regulations with regards to import of recycled plastics which should spur
product differentiation strategy and careful allocation of marketing and promotional budgets to spur growth through priority channels. The launch of Green Apple flavored energy drink in the late 2016 is an
the lifestyle needs of each customer group. Notable products were THE PASSION Credit Card, PTT Blue Credit Card, and KBank JCB Credit Card. Multiple campaigns were also staged to spur all spending
E_1 Legal_FA_2015_12_29-c A WWCCoorrppLL44..11hhiigg A Executive Summary 1 Management Discussion and Analysis For the Year Ended December 31, 2017 In 2017, Thai economic growth gained traction, buoyed by strong recoveries in tourism and exports. This growth momentum is expected to carry on into 2018, especially amid a brighter outlook in public and private investment. Nonetheless, the business sector remained challenged by new modes of competition in a broader marketplace amid the advancing digi...
E_1 Legal_FA_2015_12_29-c A WCorpL4.1hig A Executive Summary of Management Discussion and Analysis 1 For the Year Ending December 31, 2018 In 2018, the overall Thai economy maintained its growth due largely to healthier growth of exports and tourism, especially in the first half of the year. Meanwhile, the government continued to implement measures to promote and strengthen the domestic economy through support of investment and private spending as well as bolstering opportunities for other econo...
organized a promotion program to spur spending with K-Debit Card in addition to the government-initiated campaign under the National e-Payment Master Plan. We also improved the offering of non-life insurance
via electronic channels, we provide an added channel to sign up for K-Debit Card via the K PLUS app. Moreover, we organized a promotional program to spur spending with K-Debit Card in addition to the
the “One Card for Use Every Day” strategy to spur greater spending via numerous campaigns across all spending categories in every area. Moreover, we employed digital marketing to communicate with our
to promote the application for debit card via mobile phone and spur greater card spending. 3.4 Service Channels In the second quarter of 2018, KBank maintained our commitment to developing efficiency