Bt60,735mn, increasing 7.8% YoY. SG&A expenses were Bt21,719mn, increasing 12% YoY, mainly from continued investment for brand perception, handset subsidies as well as the legal severance pay recognized in
“Identify the most severe risks on a global scale over the next 10 years?” Source: World Economic Forum Global Risks Perception Survey 2021-2022 5 “What five risks will pose a critical threat to your country
1 Executive Summary AIS continued to build on leadership in mobile data through improved 4G quality and brand perception. In 1Q17, CAPEX of Bt11.5bn was spent to strengthen 4G network quality through
and +0.5% QoQ. Customer perception is gradually improving after the launch of AIS NEXT G and differentiated offerings. In addition, a focus on profitable segments resulted in strong postpaid net
share and hence retain or expand our scale in respective businesses. For mobile business, 4G adoption and demand is expected to continue rising following improved customer perception of our 4G network
softened handset subsidies and a focus on quality acquisition, partially offset by increasing advertising expense to enhance brand perception. Marketing expenses to total revenue stood at 5.1% , down from
customer perception. We continue to focus on delivering fair profitability balancing between short- and long- term drivers while keeping our solid financial strength. Market and Competitive Environment As
operators have committed to increasing 5G customer perception and expanding network coverage in high density of demand areas. As a result, 5G adoption reached around 4mn subscribers, underpinned by the rising
revenue from overseas sales for the period, not only support our market diversity but also raise our brand perception as the People’s Republic of China is one of the top 5 energy drink market in the world