The Initiative launch and the Declaration of Intent ceremony took place today at the Royal Thai Army Club, Vibhavadi-Rangsit Road. The opening ceremony was presided over by General Paiboon
. This was resulted from the Company’s preparation to launch products in new packaging in Q3. However, the Company has gained more market share in the premium fruit juice segment from the previous quarter
in domestic branded sales from new packaging launch, new crop season for canned fruit, improved domestic CMG sales plus good response of new product as well as continual growth of export branded sales
fruit juice market. Domestic CMG sales grew by c.25% YoY, supported by new products launch, growth from some existing products as well as change of the sales platform of some CMG customer from export to
shown in figure 2 (Source: Nielsen). For 2018, the Company is planning to launch new products into new categories besides ready-to- drink fruit juice. The focus is mainly on health products but also able
compensation for branded products; 6) higher selling expenses from multiple new products launch; 7) higher R&D expense; 8) higher audit fees and consultant fees from new businesses establishment; and 9) higher
Lemon, HPP (High Pressure Processing) fruit juice, milk tablet, personal care products, Malee Coco in new designed carton package, which was already projected following the Company’s new product launch