prices for most agricultural products remain low, resulting in a fragile recovery in consumption. This has also been effected by the reduction of spending stimulus measures by the government compared to
world trade volume. In addition, tourism sector and the agricultural sector expanded continually, as well as improvement in public consumption and private investment. While, public investment declined. As
the income adjustment as mentioned above. For 1H18, gross margin was 31% higher than 28% gross margin of 1H17. This margin improvement was contributed by the increase of social security payment rate and
promotional activities to stimulate customer spending. HomePro Fair was held in Muang Thong Thani in July, as well as further HomePro Fair events in growing locations such as Hat Yai. Additionally, a
while related cost was not proportionally decreased. For 9M’18, gross margin ratio was 31% higher than 30% of 9M’17. This margin improvement was contributed by more revenue contribution from non-social
promotional activities to prompt customers’ spending, such as organizing the HomePro Fair at Muangthong Thani and in Hat Yai, as well as the ‚23rd Anniversary Day‛ campaign during 29th August – 29th September
slowdown in domestic consumption which reflected in sluggish spending in fast moving consumer goods (FMCG). Proportion of each market segment and growth is as shown in figure 2 (Source: Nielsen). Figure 2
below the target mainly due to on-going cautious household spending due to high household debts and slow economic recovery. Furthermore, the number of restaurants continued to increase from both existing
Bangkok. In contrast the prices of agricultural products remain at a low level, albeit slightly improved. As a result, consumer spending in the agricultural sector continued to be slow. Sales at HomePro in