spending. Aggressive competition and low customer purchasing power affected mobile revenue (Bt87,653mn) to drop -1.6% YoY. However, fixed broadband revenue (Bt6,146mn) surged 20% YoY driven by expanded
postpaid segment, which in turn led to an improvement in data monetization. For the prepaid segment, market environment escalated in the quarter. Since Jul-19, all operators offered aggressive data plans e.g
postpaid segment, which in turn led to an improvement in data monetization. For the prepaid segment, market environment escalated in the quarter. Since Jul-19, all operators offered aggressive data plans e.g
is a forward-looking measure that depends on estimates of future growth. However, past earning may not fully encompass future earnings information. Past earnings risk, hence, is a crude measure of
aggressive discount were withdrew in Jan-Feb while demand from lockdown only emerged in the last week of March. APRU continued declining as the competition remained elevated particularly with deep discount
aggressive discount were withdrew in Jan-Feb while demand from lockdown only emerged in the last week of March. APRU continued declining as the competition remained elevated particularly with deep discount
challenging in 1Q19. In strategic areas, aggressive price plans and handset campaigns were launched, especially in prepaid, in which AIS was competitive to preserve scale. As a result, mobile revenue grew 1.1
awareness toward AIS Fibre, we became less aggressive in terms of discount campaigns. The strategy emphasized on responding to the customer needs e.g. customer can freely choose to subscribe package with or
OUTLOOK Moving forward, the Company will place a stronger focus on international markets while placing domestic media assets under the management of Plan B Media Public Company Limited (“PlanB”), which
back to normal next year. We are confident with our new mission in moving forward is to become a Health-Driven Global F&B firm through a 4R strategy that we have already started to implement as follows