of 9 customized to target customers to be adaptive to current competitive settings and changing consumers behaviors. Many activities of which have been implemented from corporate branding advertisement

. Moreover, other operating expenses increased by Baht 4,381 million or 6.41 percent, especially from branding campaigns and marketing activities in line with KBank’s business direction. As a result, the cost

ยที่เปลีย่นไปตามสถานการณ์ปัจจบุนัจึงเป็นสิง่ส าคญั อนึง่ กิจกรรมภายใต้แผนใหมท่ยอยด าเนินการแล้ว โดยเร่ิมตัง้แตโ่ฆษณาประชาสมัพนัธ์ยกระดบัภาพลกัษณ์เคร่ืองหมายการค้าคาราบาว (Corporate branding) ทางโทร

ยนไปตามสถานการณ์ปัจจุบันจึงเป็นส่ิงส าคัญ อนึ่ง กิจกรรมภายใต้แผนใหม่ทยอยด าเนินการแล้ว โดยเริ่มตั้งแต่โฆษณาประชาสัมพันธ์ยกระดับภาพลักษณ์เครื่องหมายการค้าคาราบาว (Corporate branding) ทางโทรทัศน์ โรงภาพ

response to the financial and lifestyle needs of customers. In this quarter, we introduced marketing 16 activities and PR campaigns to promote KBank branding at Thailand’s leading companies and universities

: Silver Medal in Best Recruitment Marketing and Employer Branding Program and Bronze Medal in Best Learning Program Supporting a Change Transformation Business Strategy  Excellence Labour Relations and

E_1 Legal_FA_2015_12_29-c A WWCCoorrppLL44..11hhiigg A Executive Summary 1 Management Discussion and Analysis For the Year Ended December 31, 2017 In 2017, Thai economic growth gained traction, buoyed by strong recoveries in tourism and exports. This growth momentum is expected to carry on into 2018, especially amid a brighter outlook in public and private investment. Nonetheless, the business sector remained challenged by new modes of competition in a broader marketplace amid the advancing digi...

E_1 Legal_FA_2015_12_29-c A CCoorrppLL44..11hhiigg A Executive Summary Management Discussion and Analysis For the Quarter Ended June 30, 2017 The global economy in the second quarter of 2017 maintained its growth momentum. Similarly, Thailand’s major economic indicators continued to exhibit growth, as evidenced by brighter exports, government spending and private spending on certain items of durable goods. The Thai economy hence showed ongoing improvement from the first quarter. Nonetheless, the...

E_1 Legal_FA_2015_12_29-c A FFeeCCoorrppLL44..11hhiigg A Executive Summary Management Discussion and Analysis For the Quarter Ended September 30, 2017 The Thai economy maintained steady growth in the third quarter of 2017, buoyed largely by tourism and exports. Nonetheless, the economic recovery was not broad-based, as evidenced by sluggish private consumption. While certain businesses were still fragile, others remained mired in uncertainty in terms of new modes of competition, a broader market...

E_1 Legal_FA_2015_12_29-c A HibrWCorpL.1hig A Executive Summary Management Discussion and Analysis For the Quarter Ending September 30, 2018 The Thai economy in the third quarter of 2018 grew at a decelerating rate due to slowdown in external sector and manufacturing production at home. Meanwhile, private consumption which continued to expand was derived mainly from increased expenditures on automobiles. Nonetheless, the business sector remained challenged by new modes of competition, the broade...