factors have not yet been fully reflected in household purchasing power due to high levels of household debt. Consequently, the increase in household income is being partly used to repay debt, and so will

and electronic sector, while non-durable goods sector was marginally increase. Domestic demand slowly improved in all sector as regular income. As a result, domestic industries expanded and business

Overview In term of the retail industry in 2Q17, low growth rate has been continued from the previous quarter due to the higher household debts and credit card debts from middle-low consumers in which

, however, it would be restrained by non-farm household income given signs of moderation in earnings, and lower consumer confidence among low-income households due to elevated household debt. Bank of Thailand

to lower household income, sharp decline in employment, particularly in export-related manufacturing sectors, and high rate of household debt. Despite the government economic stimulus, the impact of

level of household debt and conservative spending are continue to hinder domestic consumption by limiting consumption with only necessary items, decreasing in spending frequency and low- price. The

economic activity in the second quarter of 2017 continued to expand, driven by export of goods which showed a high and more broad-based expansion and the tourism sector which continued to expand steadily

of the household customer. On the other hand, cost of goods sold increased in line with the increasing sales volume and the reasons as follows: 1) Electricity cost increased due to the raising of

, decreased by 1.04 million Baht or 0.07% compared to 2018 following to the increasing sales volume of the household customer. On the other hand, cost of goods sold increased in line with the increasing sales

addition, higher household debts pressured consumer to carefully control their spending. (Source: Quarterly Economic Assessment and Outlook 3/2017 Bangkok Bank Public Company Limited) Performance Analysis