discontinued while overall data price gradually uplifted. As a result, AIS’s mobile revenue had a strong improvement, growing 5.3% YoY and 4.3% QoQ driven by ARPU increase. The average data usage, currently at
Perception Index: CPI)” จัดโดยคณะกรรมาธิการศึกษาตรวจสอบเรื่องการทุจริต ประพฤติมิชอบและเสริมสร้างธรรมาภิบาล วุฒิสภา ซึ่งมี พลเรือเอก ศิษฐวัชร วงษ์สุวรรณ ประธานคณะกรรมาธิการศึกษาตรวจสอบเรื่องการทุจริต
and +0.5% QoQ. Customer perception is gradually improving after the launch of AIS NEXT G and differentiated offerings. In addition, a focus on profitable segments resulted in strong postpaid net
softened handset subsidies and a focus on quality acquisition, partially offset by increasing advertising expense to enhance brand perception. Marketing expenses to total revenue stood at 5.1% , down from
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expectation on returns – Modern investors have highest expectation on returns – However, these are distorted probably by their fault believes. (e.g. Cash holders view stocks as having lower returns than deposit
Bt117,244mn following the economic environment and competition, offset by the significant increase in subscriber base with a net addition of 2.68mn. The strong net additions were driven by our strong
1 Executive Summary AIS continued to build on leadership in mobile data through improved 4G quality and brand perception. In 1Q17, CAPEX of Bt11.5bn was spent to strengthen 4G network quality through
strong across-the-board growth. The business sector remained challenged by new modes of competition amid the advancing digital age and the rapid pace of technological advancement, together with the