% YoY. Nevertheless, Outdoor media - our focus segment- recorded THB 1,525mn in advertising expenditure, an increase of 3.8% QoQ and 11.0% YoY, benefiting from a shift in people’s behavior to spend more
share, declined by 25.5% YoY to THB 3,418mn. Nevertheless, Out-of-home media, which includes Transit, Outdoor and In-store media (collectively, “OOH”) bucked the trend, increased by 12.7% YoY to THB
by 19% compared to the same period of 2016. The main reason is the economic slowdown which contributed to a decrease of 24% in advertising revenue and 19% decrease in revenue for newspaper circulation
% compared to the same period of 2016. The main reasons is from economic slowdown which affected advertising revenue decreased by 10% and circulation revenues of newspaper, pocket books and children books
million increasing of 18.45% compared to the same period of 2019. The main reasons were: Total revenue from circulation was Baht 27.54 million, increasing of 35.16% from the same period of 2019. The
the notice of the date of service termination on 16 August 2019, which affected the revenue decreased from the same period of the last year. Revenue from circulation decreased by 34% mainly decreased
1 MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 1Q 2018 MD&A 1Q 2018 (ended 31 March 2018) 14 MAY 2018 MEDIA INDUSTRY AND BUSINESS IMPACT ANALYSIS The popularity of outdoor media has continuously
includes Transit, Outdoor and In-store media with a market share of 12.9%, resiliently increased by 2.6% YoY to THB 3,394mn. OOH media continues to benefit from the structural shift in the media industry
/18 2018/19 OOH media 3,559 3,847 8.1% 90.4% 74.6% Digital Services1 378 1,311 246.8% 9.6% 25.4% OOH media segment Transit media Office Building and Other media Outdoor media segment Digital Services
) OOH media segment Transit media Office and Other media VGI PUBLIC COMPANY LIMITED Outdoor media segment Digital Services segment cost of sales gross profit gross profit margin selling, general and