to change in product sales mix of both general merchandise and directly sourced private-label goods, product assortment planning and increasing in gross profit margin from Mega Home and HomePro in
% in previous year to 26.43% due to change in product sales mix of general merchandise and the enhancement of directly sourced private-label goods’ profit margin, as well as the continuous efficiency
general merchandise and directly sourced private-label goods and improved product assortment planning . 3. Selling and administrative expenses (SG&A) amounted to Baht 3,474.25 million, an increase of Baht
mix of both general merchandise and directly sourced private-label goods. Furthermore, there was a continuous improvement in product assortment planning from HomePro. 3. Selling and administrative
directly sourced private-label goods, as well as the continuous efficiency improvement in product purchase planning of HomePro, Mega Home, and HomePro in Malaysia. 3. Cost of rental and service was Baht
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%. The decrease was mainly due to the sales growth from online channel and higher in sales proportion of apple products. Selling and administrative expenses Selling and administrative expenses for Q1/2021
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investment consultant of Krungsri Securities Public Company Limited (Krungsri Securities) and Apple Wealth Securities Public Company Limited as well as Onjira Yuwadee, a securities investment consultant and
consultant of Krungsri Securities Public Company Limited (Krungsri Securities) and Apple Wealth Securities Public Company Limited as well as {B}, a securities investment consultant and {C}, a capital market