and low spending level in 1Q18. QoQ, marketing expenses declined 4. 6% mainly from lower advertisement. Marketing expenses to total revenue stood at 5.9%, compared to 5.5% in 1Q18 and 6.1% in 4Q18
preventive maintenance, increased spending on Opex & Capex and prepared adequate stocking of critical spares. These actions will continue and will ensure better equipment health and reliability in the coming
4. 9% QoQ mainly from brand advertisement and handset campaigns as well as the low- base spending last year. % marketing expense to total revenue stood at 6.1% compared to 5.1% in 2Q18 and 5.9% in
unexpected event in Malaysia, where a government-linked sector that is one of our major clients in airport advertisement has cut back its spending due to the country’s sluggish economy, leading to
offsetting the increase in SG&A spending. Q2’19 cash cycle of 31 days, compared with 38 days in Q2’18, came from lower number of days of inventory. High current ratio was at 2.1 times, as the Company had a
OOH media accounted for approximately 50 percent of Thailand’s OOH advertising spending.1 IMPORTANT EVENTS IN 2017/18 Transit in Thailand The Company successfully implemented the Offline-to-Online
optimize the cost to serve customers while ensuring an effective spending on marketing campaigns. As a result, we expect EBITDA margin (excluding equipment rental) to stay in a range of 45-47%. All
anticipate that advertisement spending will benefit from macroeconomic upswing and positive sentiment. The growth of e-commerce is expected to increase by 30%2 per year driven by the ever-changing lifestyle of
delay of Government spending of Infrastructure project. In addition, the influx of Galvanized products from China and Vietnam also affect to HRC market as well. To cope up with the aforesaid issue, we try
network and service. This resulted in overall network OPEX ( excluding cost of TOT partnership) to stay flat YoY or remained at 8% of core service revenue. The focus on effective spending amidst intense