remains sluggish, resulting in the contraction of advertising expenditures by 11.4% YoY to 26,351mn in the third quarter of 2017. Overall advertising spending was weighed down by TV sector (Analogue TV
government spending and economic stimulus measures such as the reduction of personal income tax rates and adjustment of minimum wage, including investment in large infrastructure as well as the government
was negatively impacted by an unexpected event in Malaysia, where a government-linked sector that is one of our major clients in airport advertisement has cut back its spending due to the country’s
Company’s total SG&A level was at 20.8% of sales, in-line with Q1’18 level and -30 bps QoQ. Lower spending on A&P was due to phasing of spending as per marketing activities and high base last year base from M
12% discount at JCB merchants. For every spending 20 baht, card member will earn 1 point and every 2 points will earn 1 Mile from Japan Airlines and Thai Airways. Moreover, they can enjoy the JCB
future employment prospects. These factors are causing customers to be cautious and delay spending related to home decoration or renovation. During the first nine months, the Company’s total revenues and
aforementioned impact and economic uncertainties, which led several businesses reduce their advertising spending. Domestic advertising revenue was THB 97mn, a decrease of 62.9% YoY. International advertising
, credit card revenue was 1,887 million baht, an increase of 9 million baht or 1% y-y. The Company has focused on promotion activities to encourage customer’s spending and increase market share. For example
global inflation. The company performance of the fiscal year of 2021, the Company has total sales increase by 5% y-y. As a result of an increase of new spending volume and new products to be in line with
Accelerated government spending Source: NESDC, BOT (Apr 2024) Public investmentBillion baht 1Q2022 3Q2022 1Q2023 3Q2023 1Q2024 3Q2024 350 250 150 The Thai economy has not yet fully recovered from the Covid-19