directions, adaptability to ensure competitiveness under the changing landscape and increasing competition, and the use of technology to serve the investors’ changing demands and behaviors.  As the Thai

of digital technology, which has shaped a new trend of consumption amid intensified borderless business competition via digital channel. To brace for these numerous challenges, KBank prioritizes the

quarter. C Contents Page Executive Summary A 1. Overview of Operating Environment 1 1.1 Global and Thai Economy in the Second Quarter of 2019 1 1.2 Banking Industry and Competition 2 1.3 Significant

Global and Thai Economy in the Third Quarter of 2019 1 1.2 Banking Industry and Competition 2 1.3 Significant Regulations and Rules related to Business Operations 2 2. Risk Management and Risk Factors 5

, and the strong market competition had forced the company to offer alternative products with cheaper unit price for several major projects resulted in lower sale revenue from the projects, as a result

multiple sectors have jointly presented their studies regarding capital market policies, such as, “Development of Potential in Financial System of Thailand Towards Competition: In Details” “The Roles of

sector remained challenged by new modes of competition in a broader marketplace amid the advancing digital age and its rapid pace of technological advancement. Businesses have also had to cope with Thai

market competition - The company has cost of sales of 2,371.31 million baht or 83.87% of sales compared to the same period of 2018 which has cost of sales 2,811.00 million baht or 87.73 of sales due to

competition of BOPA Film. 2. Sales cost to revenue ratio decreased by 2.68% (from 96.43% to 93.75%) due to production efficiency control. 3. Sales and administrative expense decreased by 5.07 million baht (from

, due to intensified market competition on restaurant business. 2. The Company’s cost of goods sold in the 2nd quarter of 2019 was Baht 157.76 million, decreased by Baht 27.31 million, or 14.75% from the