the asset manager for all Master Ad Public Company Limited’s (“MACO”) domestic Outdoor media, including Static and Digital billboards and Street Furniture media (BTS Columns and flyovers); while MACO
share, declined by 25.5% YoY to THB 3,418mn. Nevertheless, Out-of-home media, which includes Transit, Outdoor and In-store media (collectively, “OOH”) bucked the trend, increased by 12.7% YoY to THB
% YoY to THB 14,125mn. Meanwhile, Outdoor media– segment which MACO focuses on – bucked the trend, increased by 12.8% YoY to THB 6,391mn. In recent years, advertising industry has witnessed the shift in
Street Furniture media under 22 BTS stations allowing MACO to offer higher visual impact advertising and more creative content for brands. Street Furniture media has already started commercialisation in
the TV sector and traditional media have been in decline and is expected to be surpassed by OOH media (Outdoor, Transit and In- store media) and digital/online spending in the near future. Master Ad
the street, in office buildings and in shopping malls. These changes have resulted in the significant growth of outdoor and online advertising and the decline of traditional media, as brands and clients
provinces of Thailand. The Company’s products are categorised into 5 main types consisting of (1) Billboards, (2) Street Furniture, (3) Digital Advertising, (4) Overseas Advertising, and (5) Creative OOH. 1
received approval to renovate street furniture media on BTS columns, which is expected to be a key growth driver for 2019. January • Continued the process towards digitisation by replacing static billboards
Mr. Kittisan Mookdee During July - October 2016, three former directors and executives of K.C. Property Public Company Limited (“KC”) and Modern Street Company Limited (“Modern Street”), which is a
Mr. Teerasit Sangngern During July - October 2016, three former directors and executives of K.C. Property Public Company Limited (“KC”) and Modern Street Company Limited (“Modern Street”), which is