promotion efficiency spending. 3. Selling and administrative expenses Selling and administrative expenses for YE18 were Baht 477.41 million, increased from previous year. The increase was mainly due to the
brand awareness and increasing FN brand equity, so the marketing activities has been arranged with sales plan improvement and promotion efficiency spending. 3. Selling and administrative expenses Selling
, the Company will focus on improving gross profit margin and efficiency of marketing spending. 3. Selling and administrative expenses Selling and administrative expenses for 2Q18 and 1H18 were Baht
, core SG&A declined, benefitting from lower selling and marketing expenses, administrative expenses reversal (lower pension spending), lower consulting fee as well as last year’s one-time expenses related
lower marketing campaigns and high- seasonal spending in 4Q21. • Admin & other expenses were Bt4,046mn, increasing 5.1%YoY mainly from higher staff cost, whereas declined -1.2% QoQ due to some seasonal
income. Public spending also increased from spending on goods and services and compensation expenses while capital spending declined from the high base effect of last year from the disbursement of
and low spending level in 1Q18. QoQ, marketing expenses declined 4. 6% mainly from lower advertisement. Marketing expenses to total revenue stood at 5.9%, compared to 5.5% in 1Q18 and 6.1% in 4Q18
farm and non-farm income. Public spending also increased from spending on goods and services and compensation expenses while capital spending declined from the high base effect of last year from the
delay from government spending and the declining trend of steel price from the same period of previous year. 2. Gross profit margin was 9.30% of Total revenue, increased from last year that gross profit
activities has been arranged with sales plan improvement and promotion efficiency spending and emphasizing FN brand awareness and increasing FN brand equity. 3. Selling and administrative expenses Selling and