1 MD&A 2Q 2017 (Ended 30 June 2017) MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 2Q 2017 1 AUG 2017 MEDIA INDUSTRY AND BUSINESS IMPACT ANALYSIS Advertising spending reported a decline of 1.4% QoQ
keeping the income not less than 10 percent of the model forecast, reducing or postponing unnecessary spending and slowing down the investment by focusing on the return of investment and low investment
current total is 130,109 kiosks, increasing 9.2% YoY, and it slightly increased due to relocating kiosks scheme, which the kiosks are removed from the area that generate low income to the new area that can
economic slowdown and adversely impacting most businesses and industries in terms of supply chains, consumer spending, operational delays, and more. The Group’s business activities in terms of sales of goods
well as other marketplaces e.g. Shopee, Lazada etc. Industry Overview Thai economy in 4Q19 was slowdown. On the domestic front, private consumption indicators suggested expansion in all spending
received from current investment. 2. Cost of sale , Profit margin In Q2/2017 the company had cost of sale Baht 82.97 million compare with the same period of previous year amount to Baht 68.01 million
economic slowdown resulting in declining export and plunging tourists’ spending especially Chinese tourists. The instability in Thailand politic and election in March 2019 slowed public investment. High
remains sluggish, resulting in the contraction of advertising expenditures by 11.4% YoY to 26,351mn in the third quarter of 2017. Overall advertising spending was weighed down by TV sector (Analogue TV
which reflected in sluggish spending in fast moving consumer goods (FMCG). Proportion of each market segment and growth is as shown in figure 2. Figure 2: MAT Jun 2017 RTD Fruit Juice Market Value
compare with the previous year amount to Baht 10.08 million, decrease Baht 0.12 million or decrease 1.17%, this is due to the company set measure to control appropriate spending. 4. Administrative expenses