strict control in spending . 5. Loss from impairment on asset (reversal) In Q3/2017 the loss from impairment on asset was revert Baht 2.62 million compare with the same period of previous year amount to
compare with the previous year amount to Baht 10.08 million, decrease Baht 0.12 million or decrease 1.17%, this is due to the company set measure to control appropriate spending. 4. Administrative expenses
of ICUK aligning to the spending control scheme in order to achieve an acceptable return on sales, and a reduction in sponsorship fees to an international football club in parallel to the status and
addition, higher household debts pressured consumer to carefully control their spending. (Source: Quarterly Economic Assessment and Outlook 3/2017 Bangkok Bank Public Company Limited) Performance Analysis
decreases in losses from the ICUK operation as ICUK’s spending were in effective control. In 1H/2020, net profits were THB 1,714 million, an increase of THB 767 million or 81.0%, representing a ratio to sales
offset by prepaid commission following declined prepaid revenue. SG&A expenses were Bt5,494mn, decreasing -12%YoY and -8.8%QoQ due to less marketing spending and cost control amidst pandemic situation
%YoY due to less marketing spending and cost control amidst pandemic situation. Marketing expenses were Bt6,598mn, decreasing -16%YoY from slowdown in marketing campaign and activities during lockdown
reduction in spending through more efficient SG&A control, such that A&P have been cut or shifted to ensure optimum return on investment. After including dividend received from investment in Unicharm at the
. Furthermore, the consumers’ household debt remained in high level, thus they must control their expense by spending money with save and paid for essential stuffs. 1.4. Performance versus Budget In previous year
. In addition, it is also due to the increase in new media which has resulted in the allocation of advertising spending to various media and economic slowdown which has affected the spending of