continuously increased over the past few years as evident from an acceleration of its advertising expenditures by 3.6%1 YoY to THB 1,678mn in 3Q 2017, benefiting from the shift in people’s behavior to spend more
by THB 53mn or 3.5%. This was attributed to an increase unappropriated retained earnings of THB 53mn. As of 31 March 2018, total equity included with equity attributable to owners of the Company of THB
popularity due mainly to changes in people’s lifestyle as well as the shift in media consumption towards online and digital. In the past, people received their news, information and advertising mostly in their
1 MD&A 2Q 2018 (ended 30 June 2018) MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 2Q 2018 6 AUG 2018 MEDIA INDUSTRY In recent years, advertising industry has witnessed the shift in the media
includes Transit, Outdoor and In-store media with a market share of 12.9%, resiliently increased by 2.6% YoY to THB 3,394mn. OOH media continues to benefit from the structural shift in the media industry
% YoY to THB 14,125mn. Meanwhile, Outdoor media– segment which MACO focuses on – bucked the trend, increased by 12.8% YoY to THB 6,391mn. In recent years, advertising industry has witnessed the shift in
495 million (or -2.7%) from 31 December 2018 primarily from lower retained earnings of THB 473 million as the Company paid 2018 dividend to OSP shareholders in Feb’19 and May’19 at total amount of THB
Company has a total equity of Baht 36,523 million, decreased from 2019 by Baht 543 million or 1. 5% . Such change was mainly due to a decrease in Retained earnings, dividend payment to shareholders, and the
Baht 36,523 million, decreased from 2019 by Baht 543 million or 1. 5% . Such change was mainly due to a decrease in Retained earnings, dividend payment to shareholders, and the effect of initial adoption
Baht appreciation, affected to production competitiveness that manufacturers made decision to shift production base or import materials from foreign. Similarly, private investment sector and employment