range to accelerate 5G adoption toward the low-mid tier segment corresponding to wider 5G device availability. • The home broadband market showed subsiding demand as the pandemic relaxation created less
9.8 10.3 10.1 10.5 Blended 10.1 10.9 11.4 11.5 12.1 Device Penetration 4G-handset penetration 57% 59% 63% 66% 69% Fixed Broadband Business FBB subscribers 676,700 730,500 795,000 855,400 937,000 FBB net
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/or technology upgrade offered at the same price points to retain existing base and also attracted new demand. The high-end packages with faster speed were also made more affordable to attract demand
subscribers increased 41% QoQ to stand at 5.5mn from efforts to encourage 5G adoption through affordable 5G packages and device bundling. AIS Fibre continued surging and closed 3Q22 at 2.1mn with net increase
across all businesses and homes. The mobile competition landscape in FY22 remained difficult for most operators maintaining their low-price packages to grow and retain the customer base. AIS executed price
Environment Mobile market continued to grow following customer behavior using more mobile data while 4G penetration expanding. Handset subsidies stay as a key attraction for operators to acquire and retain