and 0.5% QoQ. Marketing expenses remained at 5.5% of total revenue, same level both YoY and QoQ. Underpinned by localized promotional campaigns, the decline in prepaid subscriber has slowed down, while
addition of 235,300 whereas prepaid base declined 522,500, many of which migrated to postpaid supported by attractive price plans for video streaming. AIS Fibre revenue was Bt886mn, +282% YoY and +20% QoQ
traveler segment and continued movement of subscribers from prepaid to postpaid subscription. The postpaid segment hence grew strongly nearly +9% YoY and +2.5% QoQ while prepaid subscribers base declined -4
Environment The mobile market environment in 2Q18 remained competitive. Postpaid segment continued its growth with more varieties of mid-tier handsets to encourage migration of prepaid to postpaid while
rending of top-up service for prepaid phone and other online service (Commission) 312.60 43.7% 353.01 42.4% 358.29 42.6% 1.5% 14.6% Income from rending of service through online top-up machines “Boonterm
Management Discussion and Analysis Financial Summary Income Statement MB % MB % MB % Income from rending of top-up service for prepaid phone and other online service (Commission) 338.31 44.0% 358.29 42.6
maintaining network quality and attractive handset campaigns, AIS targets to acquire and retain quality data users in both postpaid and prepaid segments, while expand AIS fibre coverage to capture untapped
challenging in 1Q19. In strategic areas, aggressive price plans and handset campaigns were launched, especially in prepaid, in which AIS was competitive to preserve scale. As a result, mobile revenue grew 1.1
. 3Q18 Operational Summary In 3Q18, total mobile subscribers were 40. 6mn, adding 552k subscribers contributed from both postpaid and prepaid. Overall, the unlimited plans have resulted in ARPU dilution