. Fixed broadband saw strong demand of work- from- home, although, price competition remained intense with the broadband package starting from as low as Bt299 and pressured ARPU. Deploy 2600MHz to launch 5G
sales declined by 9.7% due to intense marketing competition led by strong Thai Baht. Domestic sales portion ended up at 24.9% and export sales at 75.1%. The Company reported gain from foreign exchange
had a higher impact from the decline in domestic purchasing power leading to lower prepaid usage despite an increase in tourism-related income. Competition remained intense with the market continued
. However, intense price competition resulted in 11%YoY drop in ARPU. AIS Fibre revenue in FY20 grew 22%YoY and accounted for 5.3% of AIS core service revenue. Enterprise business grew with digitalization
continued intense competition. The postpaid segment further developed a positive momentum and contributed a larger pie YoY in revenue share. Accelerated 5G users with superior network and service experiences
distribution in other potential countries of Africa, Americas, and APAC. For domestic market, substitute products from importers got flooded as strong Thai Baht made overall imports cheaper causing intense price
% because of intense competition in domestic market resulted the selling price increased slower than increasing in cost of goods sold. 4. Selling expenses were Baht 180.62 million, increased Baht 23.57
with Q1/ 2023 , The reason of decreased in sales revenue due to the economic slowdown and more intense competition. Cost of Sales for Q1 / 2024 and Q1 / 2023 was 3 3 0 .4 7 million baht and 4 3 2 .1 9