addition, higher household debts pressured consumer to carefully control their spending. (Source: Quarterly Economic Assessment and Outlook 3/2017 Bangkok Bank Public Company Limited) Performance Analysis
ICUK aligning to the spending control scheme in order to achieve an acceptable return on sales, and a reduction in sponsorship fees to support an international football club in parallel to the terms and
. This was driven by a significant decrease in advertising and promotional expenses in the UK market under the operation of ICUK aligning to the spending control scheme in order to achieve an appropriate
of ICUK aligning to the spending control scheme in order to achieve an acceptable return on sales, and a reduction in sponsorship fees to an international football club in parallel to the status and
decreases in losses from the ICUK operation as ICUK’s spending were in effective control. In 1H/2020, net profits were THB 1,714 million, an increase of THB 767 million or 81.0%, representing a ratio to sales
offset by prepaid commission following declined prepaid revenue. SG&A expenses were Bt5,494mn, decreasing -12%YoY and -8.8%QoQ due to less marketing spending and cost control amidst pandemic situation
%YoY due to less marketing spending and cost control amidst pandemic situation. Marketing expenses were Bt6,598mn, decreasing -16%YoY from slowdown in marketing campaign and activities during lockdown
. Furthermore, the consumers’ household debt remained in high level, thus they must control their expense by spending money with save and paid for essential stuffs. 1.4. Performance versus Budget In previous year
manage expenditure more efficiency. 4. Net profit (loss) and net profit (loss) margin 1Q19 net loss was Baht 1.75 million, respectively as a result of the sales target was not achieved and slightly
. In addition, it is also due to the increase in new media which has resulted in the allocation of advertising spending to various media and economic slowdown which has affected the spending of