from resumed business promotions and activities compared to a low base in 2021 due to several lockdowns. We launch campaigns to acquire and retain customers and will continue to do so for the rest of the
fully amortization of 3G network asset offsetting 5G investment. AIS continued launching more campaigns following economic recovery and border reopening resulting in an increase in marketing expenses by
, KBank still focused on customer base expansion, targeting both new and existing clients who are travel enthusiasts. Notable initiatives were numerous promotional campaigns tailored to KBank JCB Credit
E_1 Legal_FA_2015_12_29-c A WCorpL4.1hig A Executive Summary of Management Discussion and Analysis 1 For the Year Ending December 31, 2018 In 2018, the overall Thai economy maintained its growth due largely to healthier growth of exports and tourism, especially in the first half of the year. Meanwhile, the government continued to implement measures to promote and strengthen the domestic economy through support of investment and private spending as well as bolstering opportunities for other econo...
campaigns to promote the KBank brand and fortify potential long-term relationships with staff of leading companies and universities. Initiatives of note were the offering of numerous benefits for K-Deposit, K
while automatically sending transfer amount summaries or bills as QR code rather than account details, together with a payment status alert, to merchants. In addition, campaigns were launched to promote
alternative assets, so as to better meet customer needs. Initiatives of note in this quarter were the launch of K Positive Change Equity Fund (K-CHANGE) which invests in global stocks of companies operating
advertisements and handset subsidy campaigns post COVID-19 lockdowns which reflected in last year’s low base. • Admin & other expenses at Bt15,327mn, decreased -2.2%YoY, mainly from cost control initiatives and
2- and 3-Carrier Aggregation (CA) technology. During the quarter, the competition focused on acquiring/maintaining quality customers in postpaid segment through handset campaigns and pricing strategy
prudent credit policy in order to maintain overall portfolio quality. We thus held co-promotions with our real estate business partners targeting specific groups of customers through the offering of a