50.41%. It came from the sales of low-cost merchandise which was in higher portion. Total cost of sales and administrative expense were 140.40 million baht, it decreased from the same period of previous
sales promotion of audio and visual merchandise to meet customer demand during the FIFA World Cup 2018. Likewise, the Company rolled out activities to promote the sale of electrical appliances and cooling
of the Company this quarter is still in line with plan, especially the Homepro business, which continues to increase its efficiency and improve merchandise management. This includes the conversion of
LIMITED MANAGEMENT DISCUSSION AND ANALYSIS FOR Q1/2018 2 2. ECONOMIC SITUATION Thai economy in Q1/2018 continually expanded, supported by every economic engine especially merchandise exports, which were
36.6% ▪ Revenue from Retail Merchandise 10.4 1.6% 12.0 2.0% 1.6 15.4% Franchise Fee Income 17.5 2.7% 14.8 2.4% -2.7 -15.6% Revenue from sales of goods and services 633.6 98.4% 596.6 98.6% -37.0 -5.8
product sales mix of both general merchandise and directly sourced private-label goods, product assortment planning and increasing in gross profit margin from Mega Home business which benefited from
% in previous year to 26.43% due to change in product sales mix of general merchandise and the enhancement of directly sourced private-label goods’ profit margin, as well as the continuous efficiency
mix of both general merchandise and directly sourced private-label goods. Furthermore, there was a continuous improvement in product assortment planning from HomePro. 3. Selling and administrative
transportation costs, the gross profit margin as a percentage of sales has increased from 26.49% in the previous year to 27.10% due to change in product sales mix of general merchandise and the enhancement of