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increase in PET’s raw material cost, leading to higher production costs thus increase in selling price. And 2 since pricing in this industry is highly competitive, the company decided to reduce the segment’s
series of promotional activities to support our strategic requirements with the intention to stimulate the brand awareness and raise market share of the energy drink under Carabao trademark among the
beverage business under that brand “Casa Lapin” and 3 trademark licenses totaling value of 42,000,000 Baht. The Company set up the New Joint Venture (“JV”) with Coffee Project Co., Ltd (which its
cost of sales increased by 1.74 million baht, representing a gross margin for the three months 31.79% (2018: ratio 42.76 %). Cost decrease as a result of decreased raw material use 3.00 million baht. the
purpose to raise brand image among the new generations in alignment to the Group’s vision of “World Class Product, World Class Brand”. The Group’s trademark will be the only player in local energy drink
aggressive marketing strategy caused more geographic diversification in revenue and increase Carabao’s brand awareness worldwide under the vision of “World Class Product, World Class Brand”. Apart from
“World Class Product, World Class Brand”. The Group’s trademark will be the only player in local energy drink that sponsor this broadcast. 4 Financial expenses Financial expenses amounted to THB 26 million