– STRENGTEN DOMESTIC OUTDOOR MEDIA  On 30 October 2019, the Board of Directors approved the acquisition of 50.0% in Hello Bangkok L E D Company Limited with a total investment of THB 1,950mn and an issuance of

segment Transit media Office and Other media segment Outdoor media segment Digital services segment cost of sales gross profit gross profit margin VGI PUBLIC COMPANY LIMITED Selling, general and

the TV sector and traditional media have been in decline and is expected to be surpassed by OOH media (Outdoor, Transit and In- store media) and digital/online spending in the near future. Master Ad

STRATEGIC UPDATES ADVERTISING PAYMENT LOGISTICS Transit & Office Outdoor Airport Activation Offline & Online Payment Market Place Micro Loan Smart Delivery 1) ADVERTISING - BUILDING AN INTERNATIONAL NETWORK

% YoY to THB 14,125mn. Meanwhile, Outdoor media– segment which MACO focuses on – bucked the trend, increased by 12.8% YoY to THB 6,391mn. In recent years, advertising industry has witnessed the shift in

to total revenue 1Q 2017/18 1Q 2018/19 YoY (%) 1Q 2017/18 1Q 2018/19 OOH media 755 997 32.1% 88.6% 92.5% Transit 519 620 19.5% 60.9% 57.6% Outdoor 170 284 67.4% 19.9% 26.4% Office and Other 66 93 40.0

1 MD&A 3Q 2018 (ended 30 September 2018) MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 3Q 2018 6 NOV 2018 MEDIA INDUSTRY Outdoor media has presently become the go-to choice for advertising. It’s

, Surin Elephant to name a few. Moreover, the shopping mall caters towards new experiences, such as the outdoor market “Talad Dadad” and a co-working space. Total NLA is approximately at 50,000 sqm. with

13.9 percent, declined by 21.7 percent by the last year , which equivalent to THB 14,125 million. On the contrary, the outdoor media segment where the Company focused on has an increasing adjustment

entrance of restaurant. Therefore, it shall be the unique outdoor hydraulic platform. 4. Size of the Transaction Cherdchaiwon is hired upon the Agreement in the amount of THB 8,881,000 (Eight Million Eight