Mobile competition in 1Q21 was stable as the price point for unlimited plans had been maintained. Although the industry attempted to uplift ARPU by introducing larger unlimited package, the new acquisition
connectivity and expanded services beyond basic broadband at home. In response, service providers have been proactive in meeting these demands by introducing higher-value and innovative offerings, targeting
: Euromonitor, MOTS +8.41% CAGR Continuously Introducing New Menus In Q1/2024, the Company launched new menus which received positive feedbacks from customers. Ø Palm Sugar Butter Bun, a special menu to welcome
dormant credit card accounts to boost spending and sustain asset quality. It has also targeted new segments, such as young online shoppers, by introducing high secure digital credit cards aligned with its
was due to a growth of 8.4 percent in number of passengers mainly from adding flight frequencies in routes that have high demand and launching new routes. Charter flights and charter services revenue
of 8.4 percent in number of passengers mainly from adding flight frequencies in routes that have high demand and launching new routes. Charter flights and charter services revenue was reported at the
, it is expected to be the time for domestic travelers. The Company therefore adjusted the marketing strategy by launching the promotional campaigns focusing more on the domestic market. Phase 2: At the
, considering an early 5G deployment along with other leading countries. Telecom operators started launching 5G in key cities with coverage mainly in dense areas to capture the early adopter in the high-value
and launching of iPhone13 in Oct-21. On the cost side, cost of service was Bt21,664mn, increasing 6.0% YoY and 1.1% QoQ from 5G investment to strengthen leading position. Selling and admin expenses was
launching season. Account payable days was 44 days, increased from 43 days in 2Q24. The cash cycle was at 37 days, positive as AIS manage payment terms to ensure cost efficiency. Credit term and Collection