second round of COVID-19 epidemic subsided. In addition, there was an improvement in economic activity and continued support from government measures. Although, the government spending became contraction
keeping the income not less than 10 percent of the model forecast, reducing or postponing unnecessary spending and slowing down the investment by focusing on the return of investment and low investment
equivalent to an increase of 6.21% compared to the same period of last year. Nonetheless, the Company has reduced the spending on advertisement and promotion in this period, compared to the same period last
promotional activities to prompt customers’ spending, such as organizing the HomePro Fair at Muangthong Thani and in Hat Yai, as well as the ‚23rd Anniversary Day‛ campaign during 29th August – 29th September
, decreased by THB 0.09 million or -53.93% YoY as clients in property development sector cut their media spending due to the situation of Coronavirus disease 2019 (COVID-19) outbreak. In addition, gross loss
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, the ongoing trend of people spending more time outdoors and its strength as being a medium that reaches consumers when they are on the go to create brand awareness. For Online media, Digital Advertising
contraction of exports and a slowdown in private investment. Even though private spending continued to expand, growth was concentrated in only certain product categories. Meanwhile, hefty household debt put a
the TV sector and traditional media have been in decline and is expected to be surpassed by OOH media (Outdoor, Transit and In- store media) and digital/online spending in the near future. Master Ad