promotional activities to prompt customers’ spending, such as organizing the HomePro Fair at Muangthong Thani and in Hat Yai, as well as the ‚23rd Anniversary Day‛ campaign during 29th August – 29th September
second round of COVID-19 epidemic subsided. In addition, there was an improvement in economic activity and continued support from government measures. Although, the government spending became contraction
, decreased by THB 0.09 million or -53.93% YoY as clients in property development sector cut their media spending due to the situation of Coronavirus disease 2019 (COVID-19) outbreak. In addition, gross loss
Platinum payWave Credit Card offers special discount of 3% to our cardholders when spending at Big C Supercenter and also enjoy 0% interest rate for 6 months installment payment with AEON Happy Plan when
, the ongoing trend of people spending more time outdoors and its strength as being a medium that reaches consumers when they are on the go to create brand awareness. For Online media, Digital Advertising
contraction of exports and a slowdown in private investment. Even though private spending continued to expand, growth was concentrated in only certain product categories. Meanwhile, hefty household debt put a
the TV sector and traditional media have been in decline and is expected to be surpassed by OOH media (Outdoor, Transit and In- store media) and digital/online spending in the near future. Master Ad
, decreasing 6.9% YoY but increasing 12% QoQ, mainly from the movement in handset campaigns and higher advertising spending to increase customer awareness in the quarter. Marketing expenses to total revenue was
which attributable to a decrease from accounts receivable; 2) Cash flow spending for investing activities of THB 738 million , which was spent on obtaining PP&E for THB 797 million, mainly due to
, following the slowdown in domestic consumption as well as customers’ cautiousness in spending resulted from lower consumers’ confidence which reflected in sluggish spending in fast moving consumer goods (FMCG