marketing and advertising campaigns, hence no advertising and sale promotion expenses to be borne. 4. Administrative expenses The Company’s administrative expenses in Q2/2018 accounted for Baht 19.75 million
across several areas, including fraud and scams. We are making sure we educate our community on how to identify and report this type of harmful content through consumer education campaigns to keep people
and 0.5% QoQ. Marketing expenses remained at 5.5% of total revenue, same level both YoY and QoQ. Underpinned by localized promotional campaigns, the decline in prepaid subscriber has slowed down, while
challenging in 1Q19. In strategic areas, aggressive price plans and handset campaigns were launched, especially in prepaid, in which AIS was competitive to preserve scale. As a result, mobile revenue grew 1.1
ability to grow ARPU with higher data usage. As the fixed-speed low-tier packages were seized during the quarter, the ARPU pressure is expected to gradually ease. Aggressive marketing campaigns around the
to put pressure on consumers’ mobile spending. Unlike 1Q21, there were no government stimulus campaigns aimed at boosting consumer spending in this quarter. Mobile competition remained aggressive due
decreased by 7.0% from expenses controlling initiatives • Administrative expenses increased by 3.1% from personnel expenses and allowance for the doubtful debts Nine-Month Period • Total cost of goods sold
% from expenses control initiatives. The administrative expenses reported at Baht 46.5 million, increased by 42.5% due to write off the obsolete assets from furnace maintenance and employee expenses. The
profit was slightly down from 31.7% to 31.5%. Total expenses were Baht 478.3 million, decreased by 4.8% due to cost control initiatives. As a result, the company reported net profit of Baht 27.2 million
increased number of tax and advisory partners at the top of the firms’ organizations. • Increasing non-audit services • Effectiveness of initiatives undertaken by the global network firm and local member