subsidiaries in domestic and international showed increase performance, along with the newly incorporated subsidiaries in USA, China, Indonesia, and Vietnam started to show positive performance, resulting in
coefficient of 𝑅𝐹𝐸𝐸𝑖𝑡 (𝛽4= 0.354, P < 0.05) is statistically significant with a positive sign. This indicates that clients generally pay higher audit fees when they change their audit firms. Results : A
lower-middle income earners to lower-middle to upper ones but the affordable price strategy is still retained. Secondly, the brand image is to be developed together with the market segmentation. Thirdly
House อยู่ 2) พัฒนาเรื่อง BRAND IMAGE ควบคู่ไปกับการ ปรับ Segmentation 3) การปรับโครงสร้างการด าเนินธุรกิจของบริษัทย่อยให้รับงานบริการภายนอก โดยไม่ยึดติดกับบริษัทแม่ เพื่อเป็นการสร้างรายได้เพิ่มให้แก่
public area and security. The improvement of after sale services created a good image for MK housing project. In the long run, this would increase sale of real business continuously. However, the
demand Tighter pricing & diverse investors Green story & image building Benefits for investors: Benefits for issuers: CONTACTS 19 ▪ ICMA Asia Pacific • Mushtaq Kapasi: +852 2531 6590 – Mushtaq.Kapasi
positive same-store-sales growth during 2017 and (3) the increased sales of raw material to franchisees. Franchise fees income increased from THB 15.1 Mn in 2016 to THB 56.5 Mn in 2017, an increase of THB
increase was mainly due to (1) increased number of branches, (2) the positive same-store-sales growth during 2017 and (3) the increased sales of raw material to franchisees. Revenue from franchise fees
) positive same-store-sales growth during 2017, (2) opening new branches and (3) increased sales of raw material to franchisees. Franchise fees income increased from THB 15.1 Mn in 2016 to THB 56.5 Mn in 2017
of THB 375.9 Mn or 21.3% and was mainly due to (1) increased number of branches, (2) the positive same-store-sales growth and (3) the increased sales of raw material to franchisees. Franchise fees