campaigns. • Admin and others were Bt4,086mn increasing 25% YoY mainly from higher staff cost and one-time of reverse of handset provision in 1Q17. QoQ, admin and others increased 2.6% from higher staff cost
expenses each of the four quarters compared to the same period last year, due to the higher back office salary expenses as a result of business expansion. • Admin expenses to total revenue in 2019 was 13.4
Bt11,320mn, increasing 19% YoY from continued investment in brand perception and handset subsidies. Admin & other expenses were Bt19,205mn, increasing 15% YoY, driven by one- time expense of legal severance
% YoY from both marketing and admin expenses but decreasing 2.6% QoQ mainly from lower advertisement. Marketing expenses were Bt2,587mn rising 15% YoY driven by advertisement to increase brand awareness
commission. SG&A expenses were Bt26,295mn increasing 4.9% YoY mainly due to higher admin expenses offset by lower marketing expense. Marketing expenses were Bt9,550mn declining 4. 4 % YoY due to more
and activities, marketing expenses were Bt2,880mn, decreasing 14% YoY. Admin & other expenses were also optimized to drop 13% YoY to 7,759mn. Total SG&A hence decreased 13% YoY to stand at Bt10,639mn
from a tight cost control. Admin & others expenses declined -0.9% YoY from operational efficiency improvements. 1H23 EBITDA growth 2.7% YoY following the movement of core service revenue and well
and launching of iPhone13 in Oct-21. On the cost side, cost of service was Bt21,664mn, increasing 6.0% YoY and 1.1% QoQ from 5G investment to strengthen leading position. Selling and admin expenses was
selling and admin expenses for the quarter to decrease -5.6% YoY and -2.5% QoQ. 4Q22 EBITDA stayed flat YoY as a result of SG&A optimization amid rising utility costs. It improved by 3.6% QoQ driven by high