developers adopted a price war to speed up their sales. This caused MK’s gross margin to decline from its normal level by 3%. However, at the end of the second quarter, MK could generate sales, from both pre
“timing” และ “speed” ไมใหชาเกินไปจนความเส่ียงกอใหเกิดความ เสียหาย และไมเร็วเกินไปจนตัดขาดธุรกิจที่ยังไมพรอม • การทีภ่าคการเงินจะสนับสนุนเงินทุนไดอยางตรงจุด จำเปนตองทราบกอนวากลุมลูกคาที่ เป
unlimited data packages to attract high value customers and encourage prepaid to postpaid migration. The fixed broadband market continued to expand through fibre technology. Competition focused on speed and
economy are seeking for value- for- money service. Operators introduced smaller package with lower speed of unlimited data to capture low-budget segment amidst weak consumer spending. Competition in fixed
to the attractive pricing, operators are offering package with higher speed at the same price as another marketing tools. Therefore, standard monthly plan speed was doubled to 200Mbps while tariff
all android handsets, to exhibit leadership in 4G. Handset subsidies remained stable and more targeted; however, the competition in fixed- speed unlimited plans has challenged an ability to increase
Criteria Socioeconomic advancement and empowerment: Foster programs that support the Socioeconomic advancement and empowerment: • Projects aiming at supporting, integrating and providing basic services to
have been achieved. The capital market has developed and gone through a major turnaround in support of the country’s economic revival and sustained growth. Such advancement was reflected in the increase
pressure and weak economy. While competition in prepaid segment remained competitive, the postpaid competition escalated in late-Feb as all operators introduced 10Mbps speed unlimited data plans at Bt300
spending, operators continued to offer fixed-speed unlimited data packages for prepaid and postpaid as a key acquisition strategy to capture value-for-money segment. The unlimited packages had been