it more challenging for the Group to target the desired clients through the right channels and respond to new trends. An unsuccessful media strategy could have a negative impact on the Group's sales

เอ็น มิวสคิ จ ากดั (“KPN Music”) ประกอบธุรกิจขายเครื่องดนตร ี และโรงเรยีนสอนดนตร ีภายใตช้ื่อ สถาบนัดนตรเีคพเีอน็ และ 2) บรษิทั เคพเีอน็ ไชนีส อะคาเดม ีจ ากดั (“KPN Chinese”) ประกอบธุรกจิโรงเรยีนสอนภาษา

, accounting for 10.47%, due to the decreasing number of Chinese tourists visiting Phuket after the boat accident at the beginning of July, 2018. In 2018, the Company’s revenues from the sale of food and

year from the growth in tourists in key markets such as Malaysia, India, South Korea, Japan and Russia. The number of Chinese tourists also exhibited an increase during December 2018, the first increase

34.4 million, growth of 7.9% from the same period last year despite a decline in the number of Chinese tourists since the Phuket boat incident in July. Nevertheless, for the 11 months of 2018, the number

due to the decrease in Chinese tourists, there was impact from closed partial hotel’s area for renovation Ibis Styles Chiangmai Hotel in the third quarter of 2019 and the smoke pollution crisis in

% percent of sales revenues. The Group operating profit sensitivity to change in the Thai Baht/USD and Chinese CNY/USD exchange rates is currently about Baht 200m per quarter for every 10% change in the

16.50% compared to the revenue of 2018, mainly due to the decrease in Chinese tourists, there was impact from closed partial hotel’s area for renovation Ibis Styles Chiangmai Hotel in the third quarter of

Chinese tourists in Chiangmai, competition in market we operate and hotel renovation in Phuket. • Overseas hotels: the revenue increased by THB 13.2 million, or 4% yoy, mostly due to the marketing strategy

increased by 13.9 percent compared to the same quarter of the previous year and increase by 20.1 percent from the quarter 2/2017 in which the Chinese market is still the major market and continuously growth