consumer spending, industry continued to offer value- for- money mobile data to attract customers. Mobile ARPU continued to be pressured by unlimited data plan; albeit some initiated effort to raise price
Focus on selecting products in groups that are desired by consumers. Marketplace promotions have been created to attract customers, such as store discounts and additional Marketplace discounts, causing
2Q17 Mark The mobile co driven by pos addition, in e more continu Meanwhile, th For the fixed attraction to c landscape rem the fixed broa attract groups Operation In 2Q17, AIS maintaining
remaining relatively stable across regions. While some operators continue offering discounts and promotions to attract new subscribers, others are introducing convergence services to attract new customers
sales strategy to response and attract customers. Financial Position Analysis Unit : MB For the period ended 30 June 2017 For the year ended 31 December 2016 Change MB % Cash and cash equivalents 193.10
attract customers together with effort to manages and efficiency controls the expenses. Financial Position Analysis Unit : MB For the period ended 30 September 2017 For the year ended 31 December 2016
environment. In the first quarter, the Company adjusted strategy to expand outlets by expanding branches franchise business. This is a new business opportunity that can attract local business networks by
unlimited data packages to attract high value customers and encourage prepaid to postpaid migration. The fixed broadband market continued to expand through fibre technology. Competition focused on speed and
maintained, pricing competition remained challenging with tactical pricing offered to attract new subscriptions. For example, operators offered lower speed than the entry level of 30Mbps at a lower price in
branch expansion and branch renovation to attract customers. For branch expansion, the Company focused on opening new branches in large shopping malls and major cities. While for branch renovation, the