1 Executive Summary AIS continued to build on leadership in mobile data through improved 4G quality and brand perception. In 1Q17, CAPEX of Bt11.5bn was spent to strengthen 4G network quality through
generated a slight increase in service revenue (+2.1% YoY and 1.4% QoQ). Our mobile business was flat both YoY and QoQ driven by soft consumer spending offset by our movement to retain market share and build
(LTV) measures by the Bank of Thailand. Meanwhile, the website of K Home Smiles Club which offers integrated home services was redesigned to accommodate the use via both personal computer and smart phone
the K PLUS SHOP customer base via mobile phone. One notable endeavor was development of a Social Payment feature on the K PLUS SHOP application, which facilitates buyers in their payment via QR code
operation cost. - Hire Purchase In the first half of 2017, motorcycle hire purchase in Thailand and electrical appliances, mobile phone and etc. in oversea business, sharing 1% of total turnovers with
existing business partners to increase customer base. - Loans In the fiscal year 2016, loans shared 40% of total turnovers (shared 22% from personal loan and 18% from purposed loan for mobile phone, IT
subsid lion baht mo t. And for th the same pe revenues wa ease of 19.1 778.2 million tegies in mo h Life Time only mobile 017. This cau 2017 was 4 collection an remarkably bt purchased tion revenue Page 2
, loans shared 25% of total turnovers (shared 19% from personal loan and 6% from purposed loan for mobile phone, IT products, electrical appliances and etc. at department stores and over 6,660 dealers
turnovers (shared 25% from personal loan and 5% from purposed loan for mobile phone, IT products, electrical appliances and etc. at department stores and over 6,307 dealers nationwide) with the consolidated
card revenue in Cambodia grew by 53% from last year. - Loans In the first quarter of 2018, loans shared 29% of total turnovers (shared 17% from personal loan and 12% from purposed loan for mobile phone