developed for the financial products and services to meet the needs of the customer which the products and the services of the bank can be divided into 4 categories as follows: 1. Deposit Account Service The
developed for the financial products and services to meet the needs of the customer which the products and the services of the bank can be divided into 4 categories as follows: 1. Deposit Account Service The
and +0.5% QoQ. Customer perception is gradually improving after the launch of AIS NEXT G and differentiated offerings. In addition, a focus on profitable segments resulted in strong postpaid net
subscriptions and more customers adopting high-speed plans. In 2H17, AIS Fibre has implemented measures to ensure quality customer acquisition such as collecting Bt650 of entry-fee, which has caused softened
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baht or 1% y-y but increased 1% q-q. However, the Company has focused on customer base expansion by increasing credit card benefits. For example, “AEON Gift 2020” campaign, AEON credit cardholders
stagnated for 85% since the end of last year. Nevertheless, the Company’s business expansion to the Philippines helps extend the customer base and diversify its revenue streams which mitigate the risk of
cardholders to convert the transaction from full payment to installment payment for up to 10 months, “AEON Gift 2017” AEON cardholders register via website or SMS in order to redeem the premiums, “AEON Shop
13 million baht or 1% y-y, and represented 34% of total revenues. The Company continues to expand its customer base by launching new privileges and campaigns to AEON credit cardholders. For example
% compared to the same period last year as sales in China stagnated since the end of last year. Nevertheless, the Company’s business expansion to the Philippines helps extend the customer base and diversify