mainly targeted for upgrading existing customers with comparable subsidy values among operators. Price competition in fixed broadband continued and resulted in a launch of 100Mbps package at Bt600. In
the competition back in place with operators keeping the low-price plans afloat to attract more subscribers or defend their market share. The postpaid segment grew with the new devices launched in Q3
operators retained higher price point for unlimited data plan which had been raised since 2Q20. However, overall pricing environment was still challenging to uplift ARPU as customers affected by sluggish
broadband market continues to witness strong demand from remote working, while the entry price plan remained stable at around Bt400. In terms of competition, operators have emphasized quality service and
across all businesses and homes. The mobile competition landscape in FY22 remained difficult for most operators maintaining their low-price packages to grow and retain the customer base. AIS executed price
Advanced Info Service Plc. Market and Competitive Environment In FY21, mobile competition remained tough as diminished purchasing power has prompted operators to compete on price plan to maintain customer
remained intense both on pricing and aggressive customer acquisition. Operators continued to offer steep half-price discounts to prevent churn of customers, as well as to attract new customers. In addition
limited to certain sales channels. On fixed broadband, competition has heightened. Operators continued to deploy half-price discounts in order to protect churn and acquire new subscriptions. Although an