). Introduction Audit firms’ brand value or reputation is a prominent feature in explaining the audit service market. Mass media strongly impacts the market’s perception of an audit firm’s reputation (Cowle et al

segment. Moreover, the production cost of painting segment was higher owing to production efficiency and quality cost during the early stage of new model mass production. There was also the modification

recklessly. In this well-connected era, consumerism has rapidly intensified and spread widely through various perceptive channels especially the mass media. Ignorance is another essential cause of improper

20T H ANNIVERSARY 1 Securities and Exchange Commission, Thailand Annual Report 2012 SEC ANNUAL REPORT 20122 THE YEAR OF CHANGE The year 2012 was the time for change to become the visionary partner whose balance between proactive and preventive approaches has led to stakeholders’ confidence in the Thai capital market. THE YEAR OF CHANGE 20T H ANNIVERSARY 1 02 MESSAGE FROM THE CHAiRMAN 04 MESSAGE FROM THE SECRETARY-GENERAl 06 SEC BOARd 09 CApiTAl MARkET SupERviSORY BOARd 12 ExECuTivE OFFiCERS 13 O...

liabilities 187,661 67% 194,129 76% 37,532 15% Share capital 170,000 61% 170,000 67% 340,000 139% Retained earnings (Deficit) - 0% - 0% - 0% - Legal reserves - 0% - 0% - 0% - Unappropriated (Deficit) (78,869

Retained Earnings (Deficit) 138.04 114.70 164.47 50.97 125.09 Treasury Stock - - - - - Shares Of The Company Held By Subsidiaries - - - - - Other Components Of Equity - - - - -68.82  - Surplus (Deficits

585.00 Retained Earnings (Deficit) 739.91 728.38 778.15 595.68 587.78 Treasury Stock - - - - - Shares Of The Company Held By Subsidiaries - - - - - Other Components Of Equity -5.69 -5.93 -0.14 -5.96

Premium (Discount) on Share Capital 547.61 547.61 547.61 547.61 824.43 Retained Earnings (Deficit) -1,001.70 -967.94 -985.37 -881.59 -927.98 Treasury Stock - - - - - Shares Of The Company Held By

Capital 660.00 550.00 550.00 550.00 400.00 Paid-Up Capital 550.00 550.00 550.00 550.00 400.00 Premium (Discount) on Share Capital 417.22 417.22 417.22 417.22 6.00 Retained Earnings (Deficit) 324.69 368.05

-2,304.52 Retained Earnings (Deficit) 620.95 572.78 544.70 475.21 460.80 Treasury Stock - - - - - Shares Of The Company Held By Subsidiaries - - - - - Other Components Of Equity - - - 24.73 24.73  - Surplus