2561 โดยมีสาเหตุหลักจากการการขยายสาขาใหม่ รวมถงึแหล่งการขายใหม่เชน่การขายแบบ pop-up store Mini Shop ทีส่ านักงานใหญ่ ชอ่งทางอคีอมเมริซ์ เป็นตน้ อย่างไรก็ตามรายไดค้รึง่ปีแรกของปี 2562 เทา่กับ 511.27 ลา้

and offered premiums for credit card purchase that reach specific amount, new special discount for Big C Platinum payWave cardholders when spending at Big C Supercenter, Big C Extra, Big C Market, Mini

clients. In addition, we remained cautious in credit underwriting of small and micro businesses, and focused mainly on existing customers with good track records or classified as low-risk customers. 2.2

landscape due to digital disruption. KBank thus put in place more stringent customer screening criteria, particularly for small and micro businesses as well as retail customers, while the Bank also sought to

place more stringent customer approval criteria for commercial lending policies towards small and micro businesses, focusing on area-based strategies amid the uneven economic recovery. We also prioritize

certain business operators’ income and operating costs. Under these circumstances, KBank put in place more stringent customer approval criteria for commercial lending policies vis-à-vis small and micro

Mini Sugar Free. 9M’19 the Company’s gross margin improved to 34.9%, +320 bps YoY. This level of gross margin has been sustained since Q4’18 thanks to “Fit Fast Firm” project (efficiency improvement and

confectionery showed strong sales growth, led by Botan and Olé, particularly with new products launches, Olé Boost and Olé Mini Sugar Free. In 2019, the Company’s gross margin improved to 34.9%, +250 bps YoY

and Olé Mini Sugar Free. However, the growth was partly offset by the decline in OEM-personal care. 1H’19 the Company’s gross margin improved to 35.0%, +330bps YoY. Gross profit increased by THB 614

ขายแบบ pop-up store, Mini Shop ทีส่ านักงานใหญ ่ ชอ่งทางอคีอมเมริซ์ เป็นตน้ ในชว่งทีผ่่านมา บรษัิทไดม้กีารจัดกจิกรรมดา้นการตลาดเพื่อดงึดดูลกูคา้และรักษายอดขาย รวมทัง้เนน้การขาย สนิคา้ทีเ่ป็นตราสนิคา้ขอ