was thus reduced to 29% in 2019 as compared to 37% in 2018. To regain the market share and reduce imports, the Company had to resort to very competitive pricing which impacted the EBITDA adversely
funding for its own production. This is to maintain market share and to meet demand for HRC local customers. However, the domestic steel industry has been affected by a trade war between China and the
process and try to obtain new funding for its own production. This is to maintain market share and to meet demand for HRC local customers. However, the domestic steel industry has been affected by a trade
challenging in 1Q19. In strategic areas, aggressive price plans and handset campaigns were launched, especially in prepaid, in which AIS was competitive to preserve scale. As a result, mobile revenue grew 1.1
equity amounted to THB 14,143 million increased by THB 925 million or 7% higher from year ended 2018 mainly due to: 1. From registered increased share capital and received cash (net of discounted on
make exports challenging competitively. Pricing in Q4 continued to trend upwards and we ended the year at levels up 3% from the same quarter last year. While the increased competition will impact current
quarter. Moreover, the company has planned and started preparation to improve machineries in order to ramp up the production during the on-peak period to gain more market share and reduce production cost to
of 30 September 2019, the Company has total equity amounted of THB 13,710 million which increased by THB 492 million or 4% from year ended 2018 mainly due to: 1. Registered increased share capital and
quarter last year. Meanwhile, imports of Hot Rolled Steel decreased by 14% and Domestic Production increased on 11.5% compared to same period last year. To regain the market share and reduce imports, the
digitalizing channels and operational processes to gain fair market share and expand our scale in respective businesses. Mobile revenue to gradually rebound –AIS aims to lead with 5G service emphasizing on