เดียวที่เติบโตถึงรอ้ยละ 23 ในเดือนเมษายน ปี 2563 MEDIA SPENDING IMPACT DURING THE EVENTS Media Channel ECONOMIC RECESSION Q3-Q4 2008 POLITICAL PROTEST Q1-Q2 2010 FLOODING Q3- Q4 2011 THE PASSING OF KING
รอ้ยละ 57 ขณะที่สือ่ที่เติบโตไดด้ีคือสือ่ดิจิตอล และสือ่นอกบา้น Media spending (Million THB) 2557 2558 2559 2560 2561 2562 TV 79,590 84,392 70,995 65,786 70,382 70,298 Internet (DAAT) 6,115 8,084 9,479
slowdown in domestic consumption which reflected in sluggish spending in fast moving consumer goods (FMCG). Proportion of each market segment and growth is as shown in figure 2 (Source: Nielsen). Figure 2
-Vitt contribution in the 2H’20. Selling and administrative expenses (SG&A) level of spending was at 22.7% of sales, slightly lower YoY. Our actions were to focus on core products and defend profit with a
-19 outbreak and to alleviate economic downturn. Although, many countries have gradually relaxed the lockdown measures, and businesses resumed their operations, consumer spending is still not yet fully
remained concentrated on smaller packages as consumers affected by sluggish economy are seeking for value-for-money. Therefore, the industry ARPU remained under pressure amidst weak spending environment
retraction of economic activities and consumer spending. The consumer sentiment remains fragile as the country waits for vaccination against the new variant. Despite of such economic weakness, we delivered
cost. EBITDA in 3Q22 was Bt22,091mn dropped -3.5%YoY mostly from resumed marketing spending and surging network OPEX due to higher utility price and network expansion. It dropped -1.2% QoQ due to core